Article provided by: Inspire Marketing & Media
Modern web design isn’t just creating an attractive website. It also involves designing a site with the visitors in mind. That means technical aspects such as ease of use, search engine optimization (SEO), and user experience should take center stage. Such features ensure your website performs exceptionally in the modern competitive market.
A website designed by experts is appealing aesthetically, easy to use, and suits the website’s brand and users. One of the critical considerations in designing a website is to remove potential points of user frustrations as much as possible. At Inspire Marketing & Media, we’re one of the leading web designers in Lethbridge that will help you build a comprehensive and effective website.
Creating A Website with Users in Mind
In today’s business world, your website is more than a place where potential clients learn more about your business. It has become a vital tool that can be used to grow your company in leaps and bounds. But your site can only serve as an effective marketing tool if it’s created to ensure visitors have a great user experience.
A website design that incorporates user experience (UX) makes it easy for visitors to find what they need. That, in turn, will convert visitors into customers, and make your customers repeat clients. Your visitors are unlikely to return if they’re not impressed right from the start, and first impressions are almost wholly design related.
Design Elements of A Website
The design of a website includes elements such as organization, color palette, and graphics. All these aspects have to be combined to match your vision and brand. Using our experience and skills, we’ll organize your website in such a way that it makes sense to your visitors.
We’ll add tools such as a navigation bar to makes it easy for your visitors to find what they are looking for on your website. Over 65 percent of the population is believed to be visual learners, and we’ll incorporate visual content so that you can easily connect with your visitors. With the images, your website can be more fun to explore and look at, which could reduce the bounce rate.
Adaptive or Responsive Web Design?
You may need to choose between a few approaches, each with different challenges, benefits, and costs.
Responsive Web Design –This approach utilizes adaptable layouts, meaning that your website will appear almost the same on different devices. The content of your website automatically adapts itself to the device used by the visitor.
Adaptive Web Design – Adaptive design utilizes different fixed layouts. Once the site detects a space, it chooses the best layout for that screen. The website will feature differently on different devices. Thus, the experience of users differs depending on the device.
Though you have the flexibility of choosing between adaptive and responsive web design, most businesses prefer a responsive design. Responsive web design allows the owner to give consistent content to visitors.
Got A Project in Mind? Get in Touch
If you want to command the online market, then you need a website that delivers results. At Inspire Marketing &Media, we’ll help you design a comprehensive website that meets the needs of the modern online market. We’re the best web designers in Lethbridge. Don’t hesitate to contact us anytime at (403) 327-2787.