Website Design, PPC, Search Engine Optimization, Branding Consultation

Ogilvie Roof Cleaning serves Long Island with top-notch pressure washing of surfaces throughout the exterior of the home.

The Project

Ogilvie Roof Cleaning had a site on Weebly, a template-based DIY platform.  Wanting to grow the business, get more leads, and rank for organic keywords, owner Sean Ogilvie contacted Design ME to help take the business to the next level.

The Solution

Design ME introduced and performed the following solutions:

  • UI/UX WordPress Design
  • Design ME SEO Network
  • PPC
  • Site conversion consultation
  • Call and Lead Tracking

The Results

Website Design

Our UI/UX Design team got to work designing a website that was built to look great but also converts leads.  Within 7 days of our design session, a home page concept was presented to the delight of company ownership.  We quickly got approvals to move forward, inside pages were designed, and development began.

SEO

On the SEO side, with Ogilvie Roof Cleaning’s hyper-local focus they were a great fit for local directory optimization combined with a 10 Keyword SEO Package.  We fixed dozens of directory listings that had incorrect information.  As the site was being developed, the Design ME SEO team performed Keyword research and installed the network plugin to start the back-linking process.  We then built a landing page for every keyword for lead generation and content share purposes.

The results were swift.  Within the first 45 days, we took the website from nonexistent to seeing first-page rankings.  In 60 days, the 10 Focus Keyword package yielded 24 Keywords on the first page.

PPC

We utilized a PPC strategy to target specific zip codes.  Per the client, there were certain areas of Long Island that were better suited for various services.  The strategy paid of as we saw a 60+% conversion rate from landing page visit to form submission.  It is estimated that total sales brought in 4x the revenue of the marketing spend over the first 5 months of the campaign.

Call Tracking/Analytics

Today, through call tracking, we can see new leads coming in daily and we are excited to recently get word that our client has been booked solid with business.  Great work Design ME Team!