Web Design
NAPA Auto Parts is a national chain with a locally owned focus to let people know they specialize in hydraulic hoses and plow parts.

The Project

We were first contacted by NAPA’s Port Washington NY location. How did they find Design ME? Well, they searched the top ranked company in the New York Region for keywords around “Hydraulic Hoses”. When the same company kept showing up, the natural next step is to find out who that company uses for their digital marketing needs. 

We have a successful campaign in this space, which led to connecting with NAPA. NAPA Port Washington wanted to be found for searches relating to hose repair, replacement, as well as plow parts.

The Solution

Design ME introduced and performed the following solutions:
  • Website Re-design
  • Directory Optimization
  • Call Tracking

The Results

After completing a great site for NAPA, we embarked on Directory Optimization efforts. This particular location had duplicate listings, wrong numbers, and on some directories no presence at all. We started to fix those to drive local rankings and attached a call tracking number to see if the changes made a difference. With the correct information out there, an immediate increase in web traffic, in-store visits, and phone inquiries occurred.