Microscope Company
The Project
We first analyzed the flow of the website and uncovered that navigation from product search to checkout was confusing.
The Design ME SEO Team found thousands of crawl errors within the site that prohibited proper indexing (Other companies were performing SEO without acknowledging this).
We constructed a new website and proceeded with on-page and off-page SEO efforts. Along with organic traffic, we developed a successful Google Adwords campaign and managed all facets of the ongoing efforts for an 18 month period.
The Solution
- Website Re-design
- Site Conversion Optimization
- On-Page Search Engine Optimization
- Strategic Back-linking
- Pay Per Click – Google AdWords
The Results
Over a period of just over 2 years, they outranked the competition for many of the keywords that are important to their industry. As of May 2017, 73 keywords ranked in the top 3 spots on Google, 161 in the top 10 and over 2000 keywords ranked on Search Engines.
In June 2016 the company was averaging 6,000 hits from Organic Traffic. In of May 2017 Organic hits to the site landed at 24,724. The new website offered much smoother navigation which drives visitor engagement and conversion. In May 2017, the site’s page views exceeded 69,000.