Clip Software offers a complete business management solution for landscapers and lawn care experts.
Search Engine Optimization
Clip Software
The Project
Clip Software has long been a leader in helping landscaping companies manage their business through an intuitive online platform. They had fallen considerably on the search engines in the previous 12 months before connecting with Design ME Marketing. As Clips competitors passed them up, they wanted to take action to regain their place in competitive searches.
The Solution
Design ME introduced and performed the following solutions:
- Search Engine Optimization
- Site conversion consultation
The Experience
The Design ME team got to work. This was a National campaign, which is always more competitive. Being that they are a niche software for a single industry, we did a deep dive into keyword research and implemented a strategy that included on-page SEO, copy, landing pages, and connection to our strategic backlinking network.
The first 5 months of the campaign saw significant gains in very important areas. The number of keywords ranked doubled to over 1800. There was a 70% increase in traffic value which was 4x more than the monthly cost of the campaign. What a great value!
The increase in organic traffic translated into new prospects taking advantage of the free trial. Ultimately, the software leader saw an increase in new clients and regained their rightful position at both the forefront of the industry and the search engines.
