Pay Per Click | Google Product Feed

Best Pet Store is an online provider of pet products sending top brands throughout the United States.

The Project

Best Pet Store online wanted to do more than boost their online sales, they had to restart completely.  The site was quite popular several years back but the eCommerce space for pet supplies has become extremely competitive. With sales stagnating at a low, the company called Design ME to launch ad campaigns to drive revenue.

The Solution

Design ME introduced and performed the following solutions:

  • Pay Per Click Ads – Google & Bing
  • Google Product Feed

The Results

During the first 2 months, we took a look at all PPC options to determine the best place for Best Pet Store to invest their marketing dollars. Landing on Google AdWords and leveraging the Google product feed, we began to see a sharp increase in sales. Our team also maximized the budget achieving a great cost per click (CPC). ROI is always so important to our clients and we were proud to achieve over a 1000% return on marketing spend in terms of sales revenue. This is also in the midst of the economic slowdown during COVID-19. Now with a shift toward highlighting the most profitable products, we are looking forward to making 2020 an amazing year for Best Pet Store online.