Bactolac is a private-label manufacturer of some the world’s highest quality nutraceuticals and wellness products.
SEO | PPC
Bactolac Pharmaceutical, Inc.
Private Label Supplement Manufacturer
In 2016, Bactolac entrusted their digital marketing efforts to Design ME Marketing. Prior to this, they had been working with a company providing SEO services but were receiving very little results. Along with organic efforts, Bactolac invested heavily in PPC. Despite their marketing spend, the few leads they did receive did not meet their standards of a qualified sales opportunity.
The Solution
Design ME introduced and performed the following solutions:
- Website Re-design
- Site Conversion Optimization
- On-Page Search Engine Optimization
- Strategic Back-linking
- Social Media Paid Ads
The Results
At the beginning of the SEO campaign, our client ranked for just 17 keywords in the top 100 positions. Upon completion of the campaign, Bactolac ranked for over 660 organic keywords.
In just over 24 months, Design ME Marketing was able to reduce Bactolac’s monthly marketing spend by over 30% while increase leads by 78%.
The new growth in lead production came from both organic traffic (58%) and Social Media ads (42%). The client reported similar quality coming from both platform types although the social paid ads were able to focus more on desired geographical areas.
