Art of Pilates
The Project
At Design ME Marketing, it isn’t uncommon to find business owners in this predicament. We reconstructed the Art of Pilates website on an easy to use WordPress platform. This way, they would NEVER be a prisoner again to expensive design costs. We used our expertise in custom UI/UX design, along with site conversion strategy, to set the stage for future lead capture.
The Design ME content team got to work on copy while our Social Media team fine-tuned company pages. Kudos to this business owner who entrusted us to take the necessary steps. We even set up a basic instance of Hubspot CRM and helped with a bit of consultation around the sales process. All that was next was to start driving traffic.
The Solution
- Website Re-design
- Site Conversion Optimization
- On-Page Search Engine Optimization
- Strategic Back-linking
- Social Media Paid Ads
- CRM Setup/Integration
- Sales Process Consultation
The Results
By combining social media ads on Facebook and Instagram and search engine optimization efforts we saw a tremendous increase in targeted traffic and keyword rankings within the first 6 months. Implementing call tracking and on-site lead conversion helped us to monitor success. Art of Pilates received inquiries by the way of phone calls, emails, and on-site visits that can be attributed to the campaigns.
Today, we continue to assist in the growth of this studio while providing a great website that meets the needs of this client.