New York SEO Company
Table of Contents
3 Reasons a New York SEO Company for Small Business is a must.
If you own a small business, investing in marketing is part of the pathway to success. Now that we have stated the obvious, the question is “What type of marketing should you do?” There are many options ranging from print to tv and radio ads. Certain social media platforms are better for individual industries. Not every type of marketing fits each business, perhaps except Search Engine Optimization.
Search Engine Optimization efforts get you to the top of organic search rankings. Google, the most popular search engine by far, has 10 spots on the first page. Out of those 10 spots, the coveted #1 position can yield as high as 60% of all the keyword traffic. We are confident to say that EVERY business benefits from being on the first page.
Is Search Engine Optimization something that you can do on your own or does it make sense to hire a New York SEO company?
Our New York SEO company is equipped to handle this important part of your digital marketing. By saying “equipped”, I mean prepared to perform all the efforts needed to be successful. There are many efforts on the website itself (on-page SEO) and even outside of the site (off-page SEO) that contribute to being found online. Not every SEO company, and most business owners, know the extent of what it takes to get the the first page.
Finding the right New York SEO Company could change the entire future of your company. Of course we hope you choose us, but most of all we don’t want you to be misled. There is so much mis-information about SEO, it is very easy to exhaust precious time and money.
Our hope is to help you understand the value in hiring a New York SEO company for your small business too! Search Engine Optimization (or SEO) drives the best type of web traffic. It’s the type of traffic that has the highest probability to convert visitors into customers!
As a top New York based SEO company, we serve businesses just like yours all across the USA. We have tons of success with businesses, whether the focus is local, national, or being found all across the world!
Let’s get started on the reasons you should consider a New York SEO company!
Reason #1 to hire a New York SEO Company | There's a lot of work involved!
As stated earlier, there is a long list of efforts that go into a legitimate search engine optimization campaign. Most business owners, marketing managers, and sales directors wear many different hats. While we aren’t making the claim that it is impossible to perform all the efforts internally, we are boldly saying that without allocating a ton of resources, it is highly unlikely. Many who try ultimately hire a New York SEO company.
To simplify, the long list of action items can be broken down into 2 categories. These categories are On-Page SEO and Off-Page SEO.
This is perhaps the most obvious form of search engine optimization. Just like the name suggests, all of these efforts happen on the website itself. The main goal is to make the website structure relevant to Google’s standards and best practices (we’ll get into these shortly)
Any good New York SEO company will do a thorough website audit on your website and make the needed changes. Your on-page optimization is really A LOT of work.. more than most think. Everything from content structure and strategy to mobile responsiveness, meta descriptions, image text and even structured data (Schema) that is invisible to the eye but so important for ranking. Head spinning yet? We are just getting started.One of the most important aspects is keyword research.
If you have a New York SEO company, your responsibility for keyword research can be covered in a short discussion. Then your agency should get to work. If you elect to handle it yourself, however, guess who is on the hook for the hours of research and the subscriptions for the necessary tools. If you answered you or your team, you’re right!
All the required work, however, doesn’t have to fall on your shoulders. Keyword research is time consuming by itself. If for no other reason, it might steer you toward finding the right New York SEO company like Design ME. Let’s look at an example of what it takes to do proper keyword research.
What links mean for search engines
First, there’s some questions you’ll want to consider.
What do you want to get ranked for?
What is the search volume of those keywords?
Which phrases are your competitors ranking for?
What page on your website is going to be selected focus on for each keyword. Is our content long enough (min 750 words)?
Does the content answer the questions or intent of the person searching?
Do we have images and video on the page?
Are all of our ALT tags, Meta Titles, and descriptions in?
Besides the content, is the page set up to convert?
Can the visitor easily see your number or fill out a form?
Sounds overwhelming doesn’t it? This is why every small business needs to hire a New York SEO company. As implied, the research is only step one of a tedious but rewarding process. At Design ME, we take care of all of the heavy lifting on things like this for you.
Any good New York SEO company will set up a game plan based off of the goals that you have. If you have any questions, be sure to give us a call! We will even run a free audit on your website if you want us too.
Weighting of thematic clusters of ranking factors in Google
Once you get all of the on page issues corrected and the website formatted correctly, now we need to start driving traffic to the website. This is the process of building trust with Google. Why should Google rank you for the keywords you want to be found for over your competitors? Are you offering enough value on your website? How do other pages think of you? The next step a good New York SEO company will do is begin taking the great content that you have written and start acquiring what is called back-links.
What are back links?
Back links are when other websites link back to your website. Now, this is very important. There is a right way to do this and a very…VERY wrong way to do this that will penalize you instead of helping you. If you go and hire some company overseas and buy a whole bunch of spammy back links from websites with no authority, that will hurt. I mean c’mon, Google is smart. They realize when you have zero links and then go to 1000 links in 24 hours that something is up and that you got this links by “black hat” means.
Your back linking plan has to be “organic.” You have to have good enough content that people want to share. Back linking is what we at Design ME do best. Not only do you need to just get back links, but your links have to come from credible websites with a high “domain authority.”
Domain authority is a score from 0-100 that SEO staples like SEMrush and MOZ use to determine the credibility of a website. This is a very complex score that is based on many things like content, back links, website platform and structure, social media presence and many more very complicated stats. Either way, the Domain Authority is a pretty accurate statistic in measuring a websites authority, which coincides with the websites ranking.
Building good backlinks is also a very time consuming process. One way requires finding authoritative websites in your industry. You’ll want to run a scan to make sure that the site is not toxic (containing spam or malware). Next you have to solicit the webmaster to see if there is an opportunity to link back. If they agree, you will have to provide unique content with instructions on how you want the link displayed.
As you can probably imagine, not every solicitation goes answered and is agreeable, so you have to keep trying. As a top New York SEO Company, Design ME does this everyday. We have relationships and knowledge that allow us to accomplish this faster than most. Even with that said, hours of effort goes into creating just one backlink.
Do you want to oversee this or does it make sense to find the right New York SEO company?
In this section, we just scratched the surface. Search engine optimization takes time and effort, but it is so worth it.
Reason #2 to hire a New York SEO Company | Google Changes the Rules… Often!
It is reported that Google changes it’s algorithm over 500 times per year. While many of these changes go unnoticed, several times a year a major change hits and if you are not ready to adjust, you can lose everything you worked for. Over the 2 year span from 2019 – 2021 Google released 9 major changes to their algorithm that had a tremendous impact on how sites are ranked.
Any New York SEO company worth its weight in salt should be prepared for this. At the very least, when one happens, Search Engine Optimization professionals should know how to spring into action, find the right resources, and make adjustments as quickly as possible to make sure that your rankings either maintain or grow.
When working with the right New York SEO company, algorithm updates can be times of real opportunity! If your biggest competitor is slow to react, this could be the chance to pass them for good. Now, you can handle this yourself (among all else you do) or find a New York SEO agency that is on top of the latest trends and has a track record for success.
If we could brag for a moment, here are a few examples of success that our clients have had using Design ME SEO services.
Island Salt & Spa
Do you see this! Over to the left. This is a massage and spa company out of Sayville, NY. They had an AWFUL website built by a local company and were paying for SEO with no results or visibility into the campaign. They signed on with us and we re did their beautiful website and then starting getting them ranked for literally every keyword imaginable. They are the highest ranked massage and spa company on Long Island with close to 6000 hits, almost 3000 organic hits! This local company is doing better then some national companies!
Bento For Business
Bento is a national spend/expense management company that was on a downward spiral from their last seo company whom, for whatever reason, stopped building backlinks for them. We came in and re did some of their content structure and started working on conversion and back linking. We doubled their monthly traffic in 2 months and are increasingly gaining more national traffic month after month.
This is a cool story of a recent client that just started with us. They had an old website that wasn’t doing much. They found us online and hired us to move forward with a website build followed by SEO. Within the first 4 months of their SEO package, we started to see their rankings jump up the search engines to where now they are getting over 200 calls/month in a very competitive business niche. This client recently expressed how thrilled they are and now want to expand into another 15 keywords.
Reason #3 to hire a New York SEO Company | It saves you money!
So far we have covered that hiring a New York SEO company for your small business will save you the time of all the efforts required. It will save you the headache of having to make adjustments as the rules change. But lastly, hiring a New York SEO company will save you money. That benefit is one we find almost every business owner loves!
First, as a business owner, there is nothing more expensive than your time. So, if you are planning on handling your organic strategy yourself, most likely it is going to require hiring and managing the right people. Here are just a few hires you are going to make. To be upfront, the ultimate point of this final section is that a New York SEO company has all of these people in place. With one retainer, you can have all the skills search engine optimization requires working for you.
To offer some perspective, to do search engine optimization properly, here are the positions you would consider hiring.
Content Writer – ($40K – $80K per year)
Web Analytics Manager – ($80K – $100K per year)
Website Developer – ($50K – $125K per year)
Marketing Manager – ($44K – $100K per year)
Hiring a New York SEO company for small business makes a lot of sense, especially when you consider the financial and administrative investment of doing it on your own.
Is SEO worth it for your business? Final thoughts...
Believe it or not I do get this question a lot. Companies will often believe that hiring a New York SEO company for their business may not be worth the investment. When looking at the search statistics and how much more people are using the internet now than ever before, you better be thinking about getting your business online before it is too late.
Everyone searches online for businesses. They look for new companies, they want to validate a company, or need an emergency. Either way, everyone always goes to the mighty Google for help and you want to make sure your business is front and center when they are looking. We are living in a whole new day and age right now and having a budget for digital marketing is equally as important as your rent for your business. I mean, it is your “space” on the digital highways.
Let’s look at the numbers:
- The phrase “plumbers near me” gets searched 368,000 times per month
- “dentist near me” gets searched 1.5 million times per month
- “mechanic near me” gets searched 410,000 times per month
- “restaurants near me” gets searched 16.6 million times per month
- “landscapers near me” gets searched 165,000 times per month
Webfx.com did an unbelievable study on proving why small businesses need a local strategy.
They run with numbers like
- 97% of people who search online are looking for a local business.
- 80% of local searches convert
- “Near Me” searches have increased nearly 500% in the last 2 years.
- 50% of users visit the store they searched for within a day.
There is so much more! So you tell me…what are you waiting for? The Design ME team is here to help!