What You'll Learn
How SEO for Plumbers Can Take Your Plumbing Business to New Heights
As a plumber, you’re an ace with your tools.
Give you a pipe wrench, plunger, or pliers, and you’re about as sure-handed as any stone sculpture or craftsman.
Heck–all anyone needs to do is ask your customers about your skillset. They’ll then find out quickly and emphatically just how talented you (and your team) truly are.
But in the above paragraph lies a particular problem. People need to know how good you are at what you do. That’s the only way they’ll hire you as their plumber.
And look–your work does a lot of the talking for itself. We aren’t here to doubt that notion for a second. And amazing handiwork undoubtedly gets you referrals, even enough to drive spikes in revenue…to a degree.
Eventually, though, there are only so many referrals that can be given. The well is bound to run dry, and you’re really limiting your reach, relying strictly on traditional word-of-mouth.
Therefore, you need to add one more tool to your toolbelt, so to speak. That being, internet marketing.
In 2022, no marketing plan–no matter the industry–can be complete without existing in the online space. If you lack a website or general internet presence, then it’s time for a wake-up call. You must finally exit the 20th century and enter the current day.
With all that said, the foundation of any successful plumbing website is SEO for plumbers.
Keep in mind, not all SEO is created the same. Plumber SEO and plumbing SEO vastly differ from retail clothing companies or fast food joints, for instance.
In fact, SEO for plumbers is so specific and detailed, it requires its own deep dive, which you’ll get by reading below.
What is Plumbing SEO?
First, we’ll clarify the obvious: plumber SEO is the same as any other search engine optimization but specific to the plumbing industry.
In a nutshell, search engine optimization is the organic (unpaid) process of attracting the most possible visitors to your website. This strategy and overall methodology entail having your website pages appear near the top of a search engine results page.
While SEO is universal for all search engines, Google generally dominates the space.
Note that a solid plumber SEO plan would include the following:
- Getting you found for search terms and phrases (aka keywords) that your target customers actually use
- Schematic markup
- Mobile optimization
- HTML/CSS fixes
- Content writing
- Hierarchical restructuring
- Link building
- Realtime reporting
What Can You Expect From Our Plumbing Marketing and SEO Services?
As plumbing marketing experts, our SEO services for plumbers are always the top of the priority list. We start with producing and revising content and code for your website. What’s more, our strategies get plumbing web pages ranked high for relevant search results on the following search engines:
- And more
Again, as was already stated, Google is king in this department. But it’s good to diversify any strategy as long as it’s done insightfully.
On the above note, our team of plumbing SEO experts keeps up with search engine optimization best practices by following Google’s Developer Blog. Thus, we’re always aware of Google’s changes to their SEO preferences. We then process those shifts and tweaks wherever necessary on our customer’s websites.
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Why Do You Need to Hire A Professional to Execute an SEO for Plumbers Strategy?
Okay. Maybe you read the above header and thought to yourself, “why do I need to hire a professional to perform my plumbing SEO?”
We understand any eyebrow-raising. As a business owner, you must be careful where your money goes. After all, what good is earning 7 figures of revenue per year if you’re spending 7 figures in marketing and advertising?
And SEO for plumbers (and everyone else) is entirely organic. You technically don’t need to spend a cent on your plumbing SEO because it’s not a paid form of advertising. So why start shelling out dough for something technically free?
The fact that SEO doesn’t–in theory–cost anything (like GoogleAds, for example) means the market is hyper-competitive. You’re trying to outshine industry rivals also relying on SEO, a complex type of marketing requiring its own level of expertise.
Think about the scenario like this:
You’ve spent your whole professional career becoming a journeyman or master plumber. That’s a whole lot of blood, sweat, and tears you’ve poured into honing your trade.
We’re willing to bet you couldn’t feasibly put the same level of focus on mastering online marketing practices. It’s simply asking too much of someone who already has a full-time, demanding job.
To master SEO would necessitate you focusing less on what you do well (providing high-level plumbing services). And you’d spend all your time trying to learn a new, challenging discipline that would leave you slamming your head against a wall.
So what are your options?
You could hire someone in-house. But the average salary for an SEO specialist is around $55,000 per year. Conversely, hiring an agency with high levels of expertise in SEO for plumbers comes with a more financially sound fee that makes it easier to generate a return on your investment.
SEO for Plumbers Should Have Short-Term Goals and Long-Term Objectives Top of Mind.
As highlighted in the previous sections, your advanced plumbing SEO strategy has many moving parts and comprehensive facets.
The SEO team you end up hiring should be dedicated and thorough with all tasks involved in optimization. This way, your results will be tangible and profitable. Too often, companies promise the world but maintain vagueness by using long-term objectives as a smokescreen for poor immediate results.
Whereas our talented group is transparent right out the gate, setting short-term benchmarks that build toward your long-term plumbing SEO objectives. We’ll get you ranking ASAP and keep you turning up in the most lucrative search engine results page positions.
What Makes SEO for Plumbers so Crucial in the Industry?
Around 4 out of every 5 homeowners prefer searching for local plumbing services online. And 9 out of 10 of those same homeowners call and click the 3 first search results.
Per month, 3.2 million online searches are performed by homeowners seeking out a plumber in their town, region, city, etc. With 90% of clicks occurring on the 1st page, it’s of the essence to end up in the top results. Otherwise, you’ll be missing out on opportunity after opportunity to drive sales.
As a Leader in Plumbing Marketing, Here Is How You Can You Increase Sales and Leads with SEO for Plumbers.
It’s one thing to get a lot of online traffic. It’s an entirely different story altogether to drive sales and leads. Because what good is search results and website visitors when they aren’t contributing directly to your bottom line?
With the above preamble in mind, here’s what’s involved in our data-forward approach to increase sales and leads via our plumber SEO strategy:
Step 1: Analysing Your Website’s Competitiveness
Would you go into someone’s house and start making repairs without any context or performing any assessment of the situation?
You know firsthand you won’t have a good idea of what needs to be repaired or improved without thoroughly analyzing and diagnosing an issue beforehand.
The same principle applies to our plumbing SEO services.
Thus, we begin our services with a comprehensive digital analysis. We first do a SEO audit on your website and a SERP check on your competitors. We locate your business across a plethora of search results of “plumbers near you” by local homeowners. And we keep a close watch on your main competition, so there’s a firm grasp of your local market.
Step 2: Designing Your Keyword Framework
Less than 0.2% of keywords result in nearly 61% of all searches, meaning there isn’t all that much room for error.
Our expert team takes great pains to understand your target customer’s psyche. This analysis helps us more accurately predict the words and phrases potential clients use to search for plumbers in your area.
Therefore, we’re only recommending keywords that’ll make you competitive in your specific market space. You’ll then see vast spikes in your website traffic, and your salespeople will benefit from top-notch leads.
Step 3: Website Coding and Content Optimization
If you aren’t measuring, you aren’t improving. In this vein, as fluent as we are with coming up with successful keywords, we’re equally skilled in using and translating Google Analytics results to success.
Beyond installing Google Analytics for your plumbing SEO, we leverage customized call tracking. Through this technique, it’s possible to gain rich insights from customers via these conversations, such as the source of the leads.
From there, we perform an audit on your website code before editing it, making it visible, secure, and fast-moving.
On the subject of website loading speeds, your pages should load within 2 to 3 seconds. That number might seem demanding, but once your site bleeds past those loading times, skyrocketing bounce rates follow.
With the above paragraph in mind, 2 out of 5 consumers won’t wait more than 3 seconds for a website to load before leaving the page.
So, it’s crucial to have an expert team that can code your website to get clicks and offer a seamless user experience with convenient load times. That’s a challenging balancing act and why hiring a professional plumbing SEO team can make such a significant difference to your company.
Step 4: Creating Fresh, Engaging, and Valuable Content
With SEO for plumbers, you have a rare opportunity with your content creation.
Namely, with plumbing being home improvement, you can publish content that makes an enormous difference to your website visitors’ day-to-day lives. Through these efforts, you can establish goodwill, brand recognition, and lifetime customers.
Furthermore, you must be consistent with your content creation. Google has crawlers that scour the web. These crawlers rate content to decide what sites and pages are at the top of search engine results pages.
When you’re inconsistent with your content publishing, the crawlers don’t have anything fresh to work with, sending you barrelling down the results page.
You also need to ensure that content is locally targeted and relevant to your client base on a geographical level. With SEO for plumbers, there’s likely nothing more crucial than your local search ranking.
Also, in the day and age of voice searches, we optimize your content for spoken queries on Google Home, Amazon Echo, and smart home assistants in general.
Step 5: Local SEO for Plumbers
We mentioned local SEO for plumbers in the previous section, but here’s a more specific list of what that entails for our services:
- We’ll analyze your existing business citations across Google My Business, Facebook, Yelp, and other directories relevant to the plumbing industry.
- We’ll perform frequent check-ins on your business phone number, hours, address, and customer reviews.
- We’ll seek out more opportunities for citations.
In case you’re doubting the importance and overall value of local SEO, you should know the following statistics:
- Location is included in around 46% of all searches.
- Nearly 97% of people use online search to locate businesses in their area.
Step 6: Providing Your Business With Monthly Reports
Transparency is of the utmost importance to our relationship with our plumbing SEO clients.
So, our monthly reports–provided by your dedicated account manager–are easy for you to digest. You can then see how close you are to your target plumbing SEO goals and continually assess our overall value to your business.
Step 7: Honing and Fine-Tuning
SEO for plumbers–and for everyone else–is an in-flux sort of thing. That’s the beauty of search engine optimization. Unlike a television ad campaign or a billboard, you have the freedom to make changes on the fly, in real-time, based on what is–and what isn’t–working.
By analyzing your SEO metrics, we’ll figure out what your target customer responds to the most and tweak your campaigns accordingly.
SEO for Plumbers Has Never Been More Important
Every waking moment we’re plunging deeper into the digital revolution. And at this point, there’s no turning back.
Of course, you’ve got the traditional end of your business solidified. Your customers trust you and refer you to friends, family, and peers. But in this day and age, growth opportunities through online marketing are too plentiful to pass up. And investing in a partnership with a team whose plumbing SEO expertise is unrivaled will have your business soaring to new heights.
Want to find out more about our comprehensive plumber SEO services? Then give us a call today! We’re looking forward to hearing from you.
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