Fasten 2

Web Design

Fasten 2

Fasten 2 is a distributor of both imported and U.S. made fasteners.

The Project

Fasten 2 is a well-established company with a solid presence in their market.  They have a strong client base and much of their new client acquisition comes through referral.  Despite a proven model, company ownership was looking to offer a better presentation of the company on the web.  The website left a lot to be desired, was clearly “around for a while” and it was a rarity for customers to take advantage of some features like checking online inventory and pricing.  Fasten 2 called on Design ME marketing to refresh their look and feel, which included reimagining the color palette.  they wanted to stay simple but make their presentation sharp.

The Solution

Design ME introduced and performed the following solutions:

  • Website Design – UI/UX WordPress
  • Content Development

The Experience

Design ME got to work right away on the new design.  The owner of Fasten 2 stated that he wanted colors to represent a tandem of water and metal.  The first concept came back in just 10 days and with just a few minor tweaks it was approved.  Our team designed the inside pages, integrated with the quoting tool and better organized the product section to bring it all to one area.  Today, Fasten 2 continues to be a strong player in their market and they now have a website that they’re proud to show off.

Check out the difference in the old website (below) and the new look (right).

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