Spectacular Eyewear provides high-quality fashion and prescription frames as well as optical wellness services.
Spectacular Eyewear wanted to improve their current web presence. They had a great look and prided themselves on exceptional service along with remaining on the cutting edge of the latest fashions. Connecting with Design ME Marketing, Spectacular Eyewear wanted to take their awesome concept and get more exposure.
We made some aesthetic recommendations and performed some onsite development to complement a good design. Our team first performed directory optimization and then eventually got the nod to start more in-depth SEO, including selecting 10 focus keywords, contributing to the content and the addition of strategic back-linking. It didn’t take a prescription to clearly see that these efforts made a real impact.
Design ME introduced and performed the following solutions:
- Website Development
- Site Conversion Optimization
- On-Page Search Engine Optimization
- Strategic Back-linking
- Directory Optimization
There are times when quality on-page SEO and back-linking efforts expedite results in better than average timeframes. This is one of those instances. We quickly hit a very good stride and all there is to say is “wow”. The ranked keywords propelled from just a few dozen to 600+ within 10 months! Not only are they being found for keywords relating to types of services, but also popular brand names.
In September of 2018, there were approximately 150 hits to the site. In March of 2019 we broke 740. That’s almost a 500% increase in traffic!
Ultimately, these gains have increased sales, inquiries, and appointments for eye exams. Jodie Feist, owner of Spectacular Eyewear, their great internal team, and Design ME came together with a focus on success and produced SPECTACULAR results!
The future is so bright, you gotta wear shades and the place to get them is at Spectacular Eyewear on Long Island.
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