Softrol Systems

Softrol Systems

Softrol is a leader in providing innovative solutions for the textile industry.

The Project

In early 2019, Softrol sought to enhance their online presence.  Even though they were a current leader in technology solutions and plant systems for textile companies, they found that a large segment of their target market was unaware of the full scope of their services.  They began to wonder how much of the market they had actually penetrated in some of the areas of expertise.  Softrol connected with Design ME Marketing for consultation and efforts around visibility on the web.  The relationship expanded.  A new website with a revised conversion strategy (shown to the right) will be launched in June 2019.

The Solution

Design ME introduced and performed the following solutions:

  • On-Page Search Engine Optimization
  • Strategic Back-linking
  • Content Management
  • Website Re-design
  • Site Conversion Optimization

The Results

In just 6 months, Design ME Marketing was able to increase both the website traffic and keyword rankings considerably.  Softrol now ranks for over 291 organic keywords.  At the start of the campaign, they were only on page 1 for the company name.  Today they enjoy being found for 19+ keywords ranked on the first page of Google for competitive keywords.   We expect this to increase a great deal within a short period of time after launching the new site.

"We are very happy with the results of our campaign and the diligence of Design ME Marketing."

Matthew Lewis, Softrol

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