Pay Per Click Advertising is one of the most effective ways to drive targeted traffic to your website or landing page. When done correctly, a pay per click campaign transforms marketing dollars directly into web activity that gets results. Design ME Marketing is a PPC Management company trusted to oversee successful campaigns for businesses of all types and sizes.
There are a lot of considerations when putting together a successful PPC campaign. The approach will differ based upon the platform. For instance, Google Adwords is driven by factors like bidding on the right keywords, the right content in your ads, proper setup of ad groups, and many others. Social Media Paid Campaigns not only require ad creation with content that will encourage engagement but also navigating the dashboards of each platform properly can be complex.
Even after the campaign starts, there is a lot of data to consider in making adjustments to maximize your budget.
Design ME Marketing is the PPC Management company that you should call if you are looking at Google Adwords, Facebook and Instagram Ads, LinkedIn, YouTube, and any other platforms where you pay directly for performance.
The PPC Experts at Design ME will implement the latest strategies necessary to drive success on one of the most powerful tools to build your business – Paid Ads!
Right away, we begin to lay the foundations for success. Collaborative discussions around goals, keywords, and the competition will lead to extensive research that will form our campaign. Your input is important but our team does all the heavy lifting.
All of our research is used to implement the right strategy. Depending upon your package, this can include efforts such as landing page development, ad creation, focus keyword/demographic implementation, ongoing consultation, and much more.
PPC Campaign Launch
It’s “go-time”! All the important factors are in place and we begin the ongoing efforts. The first few weeks of the campaign we will review performance and identify trends. Everything we do is fine-tuned to maximize results ASAP!
The first month will tell us a lot. The goal is to build a campaign driving the right activity and keeping cost-per-click (CPC) and cost per engagement to a minimum. This is where the value really starts to kick in. What takes most months of trial and error is generally discovered in the early stages. This means ROI as soon as possible.
We will connect regularly, typically bi-weekly or at minimum monthly. Your feedback is among our best indicators of success! We will compare traffic to inquiries to leads/sales. Remember, results are a priority so everything that we do from day 1 – 1000 is around your satisfaction with the campaign.
After the first few months, typically a quarter, we will do a deep dive. By this time we have typically made several important adjustments along the way, but let’s reassess your goals. Our full expectation is that the campaign will meet and exceed your expectations… early and often. With that said, continued success is paramount.
Success & Beyond
Didn’t we say that there is no sense in slowing down or being complacent? For the entirety of our partnership, we seek to strengthen your business and help you reach new heights. Leveraging the very latest best practices in relation to your future business goals, we will ALWAYS seek to play a part in your business growth.