A logo is essentially the first impression customers get of your brand. A logo has two purposes: to tell people the name of your company, and to create a visual symbol that represents your company and what you stand for. Logos are very powerful, and some would even go as to saying that it is the most important part of your branding. This is not an area where you want to go cheap. Below are a few reasons why we believe all businesses should invest in a professional logo design:
- A Good Design Strengthens The Perception of Your Brand
A good graphic designer knows what essential qualities your logo should have. A good logo encourages confidence and trust in your brand. It is often very easy to tell when a company logo was a “DIY” project. But when working with a designer, they are able to take your brand message and turn it into a truly professional visual design.
- A Graphic Designer Will Know What Formats You Need
A designer knows that you will be using your logo on all sorts of marketing materials: packaging, products, stationary, social media, website, etc. Different files and qualities are used for different type of medias. They will make sure to send you the exact formats your need (.EPS, .JPEG, .AI) and they will let you know what format to use for each marketing material.
- A Graphic Designer Will Use Color Theory
Picking the right colors and fonts are critical in graphic design. A good graphic designer will know the design approaches to communicate your products to customers. Even if you have your brand’s colors already picked out, a designer can make sure to use the correct tones to have your logo communicate the exact message you need it too.
As business owners, it is our responsibility to make sure our logos stand out from our competition. Do you need to have a logo professionally designed? We can help with that. Design ME Marketing is a professional marketing and design company that combines cutting-edge graphics with strategies that best communicate your product to customers. By choosing Design Me Marketing, your logo will not only look great, but will be constructed with long-term success in mind. Give us a call today to get started.