Article provided by: List Giant
In order to get an edge of your competition, having a compiled list of email data is the best weapon. This is why buying email lists is a worthy investment if you have a product, target demographic and a solid email marketing strategy to execute.
What are email leads?
Email leads are what you collect from your website’s opt-in form. This shows that a user has expressed interested in receiving future updates or information about a product. You should use this precious email data to delicately deliver your pitch to make a sale.
One of the most popular means to obtain leads is likely by a landing page. This page will allure a reader using copywriting skills to wanting to know more about your product or business model. This is where they have to enter an email address to learn more. The content may be as thorough or scant as you see fit as the opt-in form is the only essential component.
If you are a regular blogger, you can also put opt-in forms at various points in your blog. For example, when a viewer reaches the middle or bottom of a post, have a pop-up form come up inviting them to subscribe for updates. You may also put an opt-in widget at the side of your blog so it isn’t so invasive.
An uncommon yet effective method is to keep your business’s email address out in the open and invite people to send messages. This is a form of opting in and you can create responses out of these voluntary leads. If anything, you can also use this as a tracker for email data.
What is an email database?
An email database usually contains email data at a large scale and is useful for email marketing or maintaining an email subscriber list. It may contain names, email addresses, websites, age, location and other vital information that would make your email campaign effective.
Such a database may also keep track of previous buyers so you can filter out who is likely to make another purchase in the future. This list can also be upload to customer relations software or internal AI to calculate future marketing campaigns.
How should I do email marketing?
The trick to getting conversions is actually creating awesome emails that coherently displays your message and slyly ropes in customers with well-placed links. Creating long copy is good but you will want to highlight important parts to guide readers through your message. It is also useful to use infographics and images to explain things instead of walls of text.
Adding a sense of urgency also give the reader more of an incentive to buy, especially if it’s regarding something trendy. You will want to show something the reader probably needs and let them know that the stock is short.
While slowly accumulating your own email data is great, it is much faster to buy research from other data companies. If you need to find out where to send your emails to build loyal customers, check out our offers on email lists and more.