website leads 560x300 - How To Easily Generate Leads From Your Website

Generating leads online is very important, however, it is not an easy job. You have to be strategic. Lead generation is the initiation of a customer’s interest in a product or service of a business. When generating leads off of a website, that typically happens when you convert a website visitor into an email subscriber. The process usually starts when a website visitor clicks a CTA that collects their email information. Below is an easy three-step process on how to generate leads from your website:

 

Step One: Pop-Up With A Free Download

One of the most effective “Call-To-Actions” is offering a user a free download. A new user will not willingly give you their information. You have to make an exchange. If you can offer something valuable to them like a free eBook, an infographic, or worthy tips– it will be very easy to get your lead’s contact information. Pop-ups are successful because they easily grab a visitors attention.

 

Step Two: Kickback Email Campaign

Hubspot did a study on engagement rates of thank you emails vs. non-thank you emails: kickback emails doubled in engagement rates (opens and conversions)! Once a lead submits their information for a free download, you should immediately send them a thank you email with their download link, and a few days later (while your company is still fresh in their mind) send them an email with a link to a blog post that could benefit them.

 

Step Three: An Incentive To Sign Up

This step plays a huge role. You have to offer some sort of incentive to have a customer try to product. This could either be a free trial, a demo, or even a huge discount for their first month of services. Offering something big (or something that expires a few days later) could truly motivate the purchase of a product or service. A well thought out incentive can produce great results.

 

Are you ready to start generating leads off of your website? We can help with pop-up design and email campaigns. Our focus is simple. We are passionate about seeing businesses grow through utilizing the latest and most effective web design strategies. Call us today toll-free at (855) 969-5541 to get started!

 

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